Organic Go-to-network marketing

Get more people talking about your brand in buyer-relevant contexts on LinkedIn

Cut ad, SEO, or partner activation spend 20–50% by scaling organic word of mouth and peer-driven influence with your existing networks.

TAKE THE DEMANDI 30-DAY CHALLENGE!

Let’s kill one of your underperforming demand gen tactics you know is outdated and test something that matches the reality of how people buy.

Results inside of 30 days. Guaranteed
Companies that accepted the challenge and won! 🎉
htec
deloitte
learnit
workday
commerce layer
ThoughtSpot
Brand-aligned Content. ICP-rich audiences
htec
deloitte
learnit
workday
commerce layer
ThoughtSpot
The #1 online courses

Start learning today.

Get expert feedback in a supportive community.

🥱

The hard way

Creating and distributing content alone

  • Building trust is hard when you're the only one talking about your brand.

  • Reaching new audiences with just your distribution channels is slow.

  • Creating diverse content in high volume is hindered by admin and costs.

🚀

The most capital-effective way

Co-creating with people your buyers already trust

  • Building trust is easier when multiple SMEs talk about your brand's POVs.

  • You expand your distribution power by tapping into other people's audiences.

  • Content gains diversity and originality with submissions from your co-creators.

htec

Partnerships Playbook

HTEC Global activates 9+ partnerships to drive strategic demand around joint offers.

Putting the partners into the spotlight to drive demand around joint offers and conferences.

Core value proposition

Bring stale growth motions to life with trusted voices

You, plus 100s of trusted co-creators

Instead of you talking about you, let employees, partners, and customers spread the word.

10x more content in a fraction of time

Create rich multi-channel experiences in written, video, and audio formats. Effortlessly.

Relevancy without the sky-high CPM

Reach ICP-rich audiences at a fraction of the cost of ads without all the tactical work.

The missing piece to outbound efforts

Educate your prospects on who you are and why they should care (before you reach out).

learnit

Employee Content Playbook

Learnit goes from 0 to 13 employees posting in 21 days, getting 600+ engagements weekly and 4X webinar registrations.

Engaging employees to actively share unique points of view around creating a culture of learning.

Working with demandi.co

Plan, launch, and scale content co-creation plays fast—without losing your mind!

See how you can go from an idea to results in 5 simple steps.

Content section

Co-creation Use Cases

Become the B2B brand others look up to

Choose one of our proven playbooks or design your own.

Partnerships Playbook

Activating partnership used to be a zero-sum game where you had to cherry pick who got resources and who was left to fend for themselves.

Now you can invite 20, 30, even 60 partners to co-create content with you around your joint value props without marketing having to lift a finger.

Employee Playbook

Audiences never get the chance to experience the true power of your brain trust until they become customers.

Let’s flip the script and show them how awesome your teams are so they want to become customers as soon as they can.

Podcast Playbook

You’ve already built a network of experts for your show.

Don’t leave all that genius on the table, Invite them to create content with you a few times a month and deliver more value than ever.

Outbound & ABM Playbook

SDR’s are played out right? Wrong! Outbound works wonderfully when you’re showing audiences who you are and how you work before you ask them to convert.

Add real social selling to the connection and pitch efforts you already have running.

Events Playbook

Want to get 1000+ people to your webinar?

Run teaser content to test and warm audiences up on the topics months before you want them to register and join to hear more about how you’re really getting it done.

Custom…

Have an idea that doesn't fit the above.

Reach out to us and we'll make it happen.

parkin consulting

Community Playbook

Tim Parkin scales content with 17 members of his community and gets to ROI in 14 days.

Creating content with community members on what it's like to lead small B2B marketing teams.

Pricing

Start where you’re comfortable

Pricing starts here and goes up when you want it to.

Pilot Campaign

Test demandi.co with 15 creators to get 45 pieces of content.

Starter

Roll over from a pilot campaign to a monthly campaign cycle.

$5k
/ Month
Get Started
Multi-Campaign

Run multiple campaigns concurrently for maximum reach.

$10k
/ Month
Get Started
Custom

Tailored to the needs of your organization.

Let's Talk
Get Started

Next step

Launch your first campaign with up to 15 creators

Go from an idea to results in 21 days.
No long-term commitment.
One flat fee.